A traffic safety issue in my community has been identified. I have an idea, now what?
There are many groups who have already great projects and initiatives to address traffic safety issues in their communities. Here are some of their stories.
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Featured Community Story
Bentley Rural RID (Report Impaired Drivers) 911 Campaign
A small committee formed in the community of Bentley and Lacombe County to bring the Rural RID campaign to the community, in partnership with the Bentley Generals hockey team.
Planning for the campaign began in August 2011, and the campaign ended in August 2012.
The Bentley RID Committee partnered with the Bentley Generals hockey team to host the launch of the campaign during the playoff season. There was maximum attendance at the game with over 300 people in attendance. The RID Banner was hung beside the scoreboard and the arena had requested that we leave the banner up for the remainder of the playoff season to maximize visibility.
The Bentley RID Committee partnered with the local high school for the launch event and 6 leadership students and 2 teachers helped during the hockey game. The students covered concession items with RID stickers, and distributed approximately 200 window clings and pen and sticky note pads. Posters were displayed throughout the arena. A display was set up in the lobby of the arena and the students along with the Regional Traffic Safety Consultant talked to people about the RID campaign.
The Fatal Vision goggles were used in the lobby and willing participants were asked to walk along a straight line, and then asked to do it again wearing the goggles. This activity was accompanied by the Regional Traffic Safety Consultant and Health Promotion staff explaining the impairments of the goggles and how it relates to alcohol impairment.
During the intermission after the first period, 2 teachers from the high school went to center ice with the Regional Traffic Safety Consultant and were put through an obstacle challenge wearing the Fatal Vision Goggles. Both of these teachers are well known to the community of Bentley for their skating ability and it had a large impact on the audience when the teachers were not able to perform to their usual ability.
Supervisors from Lacombe County were in support of the RID campaign and requested 150 pen/paper packages, window clings and stickers that were to be distributed to every county vehicle and well as every staff’s personal vehicle.
Staff at FCSS in Bentley submitted an article to their monthly newsletter highlighting what an impaired driver may look like and explained the process of phoning into 911 to report a suspected impaired driver. This newsletter is distributed to all post office boxes in Bentley.
Members from the Bentley RID committee displayed posters throughout the community and took the window clings and stickers to distribute at the Town Office. The committee, although supportive of the RID campaign and willing to participate in the launch at the game, were not committed to continue with more events or actions and the committee dissolved as a result of the lack of interest after the RID hockey game. To date, highway signs have not been erected and the town does not have an area where the highway signs can be erected
Having support from schools’ leadership teams/teachers
Having presence at playoff game where many fans are in attendance
Having FCSS publish information in their newsletter
Contact person: Christine Robertson