A traffic safety issue in my community has been identified. I have an idea, now what?
There are many groups who have already great projects and initiatives to address traffic safety issues in their communities. Here are some of their stories.
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Featured Community Story
Drumheller Rural RID (Report Impaired Drivers) 911 Campaign
This campaign involved teaming up with the Drumheller Dragons hockey team and Drumheller Institution to spread the message encouraging the public to call 911 to report a suspected impaired driver.
The campaign officially launched on January 13, 2012, but planning began in August 2011. The campaign ran until August 2012.
The Badlands Drug Coalition, an already existing coalition, took on the RID campaign. A pre-survey was administered through the hospital, Drumheller Institution, and local group participants to determine a level of knowledge around the signs of an impaired driver, and to determine comfort with calling 911 to report.
The campaign was launched on Jan 13, 2012 at the Drumheller Dragons hockey game. The Badlands Drug Coalition partnered with the Morrin SADD Chapter to hang banners and posters around the arena. Attendees of the game were given marketing materials and all concession items were decorated with RID sticker. The coalition was invited to drop the puck to start the hockey game, and throughout breaks in the game, the announcer played trivia with the audience, asking questions related to impaired driving.
In the lobby of the arena, members of the coalition set up a Fatal Vision goggle activity for anyone to try. An information booth was also set up, with information about impaired driving legislation, signs of an impaired driver and AHS Addictions services.
During the first intermission, two of the hockey players’ fathers volunteered to do an on-ice activity using the Fatal Vision goggles. The volunteers had to skate around pylons and shoot a puck in the net, first on their own, then a second time wearing the Fatal Vision Goggles. Each volunteer was asked to describe over the microphone their experience while wearing the goggles and this was referenced back to how alcohol impairs our abilities.
The Badlands Drug Coalition was also invited to promote the RID campaign at the Drumheller Institution at a staff BBQ on April 4, 2012. Approximately 150 staff attended and all were presented with RID promotional items as well as information regarding the new impaired driving legislation. The Regional Traffic Safety Consultant had the Fatal Vision goggles on hand for staff to try; the activity was well-received, with even the Warden participating.
The RID campaign message was promoted widely at interagency meetings, as well as a local business owner partnered with the Badlands Drug Coalition and donated free advertising space to display the RID logo and message on a large outdoor electronic sign located at the Tourist Information Centre in Drumheller.
All Starland County employees also received a RID sticky note pad and pen for their county vehicles as part of a safety day, along with messaging about impaired driving.
A post-survey was administered at a local farmer’s market to determine level of change in knowledge and comfort in calling 911 to report an impaired driver.
Having an already established coalition (the Badlands Drug Coalition) meant that there was already a group of supportive partners ready to work on this campaign.
People seem to be greatly impacted by the message when they do an activity using the Fatal Vision goggles. Including Fatal Vision goggle activities with our events drove home the message further.
Partnering with a local SADD chapter meant extra enthusiastic volunteers for spreading the message and attending events. Adults were more receptive of the RID message coming from youth partners as opposed to our adult partners.
Contact person: Michelle Volkart