A traffic safety issue in my community has been identified. I have an idea, now what?
There are many groups who have already great projects and initiatives to address traffic safety issues in their communities. Here are some of their stories.
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Featured Community Story
Olds Rural RID (Report Impaired Drivers) 911 Campaign
This campaign involved teaming up with Olds College and the Olds Area Traffic Safety committee to plan and implement a campaign encouraging the public to call 911 to report a suspected impaired driver.
The campaign launched in December 2011, but planning began in August 2011. The campaign ran until August 2012.
A pre-survey was administered at an Olds College Grizzlies hockey game to determine a level of knowledge around the signs of an impaired driver, and to determine comfort with calling 911 to report.
The Olds RID 911 Campaign was launched in December 2011 at the Olds Grizzlies hockey game. Partners were on hand to promote the message of the RID campaign by having a display. A presentation was given during intermission where the Regional Traffic Safety Consultant ran volunteers from the audience through a brief obstacle course on ice and then had them run through the obstacle course a second time wearing the Fatal Vision goggles. This demonstration was followed by a very clear explanation of how alcohol impairs a person’s ability to drive. During the game a safe area was set up off-ice for spectators to also try the Fatal Vision goggles.
During the game, the RID banner and posters were displayed in high traffic areas to maximize visibility. Partners also handed out all promotional items (window clings, RID Stickers, pens and sticky notes, handouts on what an impaired driver looks like, etc.). There were approximately 300 people in attendance.
Olds was successful in submitting a newspaper article for free in the Mountain View Gazette prior to the hockey game providing information on the RID Campaign and encouraging community members to attend the game. The article described the process one follows when phoning 911 and also provided information to public about the signs of an impaired driver. Olds was also successful in accessing free radio advertisement during the Christmas season, reminding motorists to find alternative rides home and to report suspected impaired drivers. These advertisements were played on two local stations (Rock 104.5 and 96.5 CKFM All Hit Country); their airwaves reach as far south as Calgary and as far north as Lacombe.
The Town of Olds erected both their RID highway signs back to back just south of the Town on highway 2A (Appendix A, Figure 7). This is a very busy highway and is visible to all motorists entering and exiting Olds.
Students from Olds College who sit on the Traffic Safety Committee, brought the RID messaging onto campus during a high profile sports event that had both the women’s and men’s Broncos Basketball Teams playing. The students put up the posters and the RID banner throughout the campus and distributed all the promotional items during both the games. They held activities that included using the Fatal Vision goggles and RID trivia. There were approximately 400 people that attended the games.
A post-survey was administered at a local trade fair to determine change in level of knowledge and comfort in calling 911 to report an impaired driver.
Contact person: Brittany Balerud