A traffic safety issue in my community has been identified. I have an idea, now what?
There are many groups who have already great projects and initiatives to address traffic safety issues in their communities. Here are some of their stories.
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Featured Community Story
School Speed Zone Campaign
Reminding motorists to slow down and adhere to the school speed zones and timings by having students (grades 2-4) draw pictures and write messages on recipe cards asking drivers to slow down and thanking them for caring about their safety. The cards are distributed by stopping vehicles in the morning, lunch or afternoon in school speed zones.
Our goal is also to provide elementary school kids with traffic safety messaging and education incorporated into their school curriculums as they draw the cards.
Started approximately 3 years ago; continues to run yearly.
The Olds Area Traffic Safety (OATS) Committee has put together a fall speed campaign reminding motorists to slow down and adhere to the school speed zones and timings. Part of the campaign is to have students (grades 2-4) draw pictures and write messages on recipe cards asking drivers to slow down and thanking them for caring about their safety. The cards are then collected; on the reverse side we put a sticker highlighting the local school zone speed/hours implemented and in the corner we attach a large elastic band so individuals can hang their card on their rear-view mirror. This initiative is very cheap as you are only running costs for the recipe cards, printing of the labels and elastic bands; we prepare around 5,000 cards to hand out.
The committee works closely with the schools and throughout the year teachers implement our traffic safety messaging into their curriculums. There are traffic safety booklets and information available that are utilized as education tools; students will then draw their cards once the lesson has been completed. The schools notify our comprehensive school health facilitator and she picks up and stores the cards all year round until we use them in the fall. This allows our program to be educational for the students, while providing memorable messaging to motorists.
Our speed zone campaign runs during the last week of September in nine different communities, these include: Innisfail, Bowden, Olds, Sundre, Cremona, Carstairs, Didsbury, Penhold and Spruceview.
Our partners include the Office of Traffic Safety, Law Enforcement, Fire departments, AHS and community members volunteer to help out as well. Enforcement officers set up to safely stop traffic and then the drivers are reminded about the speed limit etc and given a card that was created by the students. The drivers seem to be touched to receive the message from the kids. We encourage students to write their first names on the front of the card so messaging is personal. As well, motorists have mentioned providing a first name makes it more impacting.
The actual event takes around 45 minutes and we target the school zone in the morning when parents are dropping students off, lunch hour or after school when they are picking up. All volunteers will be required to wear safety vests but often our Officers have extras they can lend out, or perhaps the school does as well.
Even though we are stopping and slowing down traffic, drivers receive the campaign well, they are vey excited when they see the card a student had drawn them. Some years we run into vehicles that have cards hanging in their rear-view mirrors from the year before.
Contact person: Stephanie Catudal
Phone: (403) 507-8163